LOVVS (pronounced "lows") is the electronic project of Kory Westerhold. Inspired by New Wave and the sonic textures of the early 80s, and working with other artists from the Bay Area—including dark-pop artist Lyrah and drummer Jason Slota—LOVVS’ music is written and performed primarily on vintage synthesizers and drum machines, which adds a retro flavor to Westerhold's bold style of indie pop.
"King City Pt. 1" is a dance-friendly synth jam with a booming bass-line that might remind you of Arcade Fire. Lyrically, Westerhold delivers a pointed critique of capitalism - as the destructive, blind worship of market forces has profoundly impacted society and culture. At the heart of this dysfunction is the enduring premise that anyone 'can be king.' Yet, we must find a way to collectively grow beyond the tired symbolism of personal achievement. LOVVS' revelatory and exciting music reminds us all to keep dancing until the world ends. "King City Pt. 1" will appear on the band's upcoming debut album, Modern Culture, out July 17th.
