Soulful Electro Pop from Australia. - St. South: Growing Up (Music Video)
posted 06 May 2020 by Krister Axel
A delicate, whispered vocal tone inspires a sense of intimacy, while the laid-back beats and warm synth vibes make us feel at home.

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St. South is the moniker for Australian singer-songwriter, producer, and multi-instrumentalist Olivia Gavranich. She self-released her debut EP "Nervous Energy" in 2016, which has since earned millions of streams, alongside TV placements on The Vampire Diaries and The Fosters.

Her story of success is not just a study in technical self-reliance, although she has worked tirelessly to create the kind of nuanced and soulful electro she’s known for. St. South lives life on her own terms, and her eclectic style of production is a direct reflection of that pioneering ethos. With elements of electronic, chillwave, and indie pop, she creates a sound for herself that is instantly recognizable. A delicate, whispered vocal tone inspires a sense of intimacy, while the laid-back beats and warm synth vibes make us feel at home. It's no mistake that the music video for "Growing Up" features a series of moments, often in slow motion, that are touched by an authentic and raw emotional clarity. St. South understands what you are going through, because she has been there too.

You pulled away
I guess that's when you needed a break
But is that what you wanted?
Did you feel unwanted?
Is that why you called it a day?

About the Author

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Krister Bjornson Axel

Ogdensburg, New York

Paris, France. Madison, Wisconsin. Los Angeles. Ashland, Oregon. Ottawa. I write music, I write about music, and I write code. See also: photography, prose, podcasting. I have 1 gorgeous wife, 2 amazing kids, and many interests.


Recent Awards: 2020 ND (Photo) Honorable Mention, 2020 Accenti Writing Contest Finalist