Indie Pop. - Avi Snow and IRO: Magic
posted 30 Jun 2019 by Krister Axel
A simple celebration of that tangible sense of attraction.

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With a sound that might remind you of flora cash, Brooklyn’s Avi Snow teamed up with IRO to release Magic, an earthy stew of electronic groove, understated pop vocals, and acoustic guitar. It is a simple celebration of that tangible sense of attraction, the kind that can take your breath away.

Starting with an intimate exploration of the body-feeling that comes from extended loneliness, we understand the liberation inherent in a sense of partnership.

When I run from the pain
Hide the shame
I feel it in my body

In this way we begin to associate a positive state of being with the presence of someone else; it becomes a fusion of personal energy that is truly irreplaceable. Magic, the latest drop from Avi Snow and IRO, is here to remind you that your soulmate is out there, somewhere.

Avi Snow is a songwriter and producer based in Williamsburg. This song is featured on our CHILL Angeles playlist.

About the Author

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Krister Bjornson Axel

Ogdensburg, New York

Paris, France. Madison, Wisconsin. Los Angeles. Ashland, Oregon. Ottawa. I write music, I write about music, and I write code. See also: photography, prose, podcasting. I have 1 gorgeous wife, 2 amazing kids, and many interests.


Recent Awards: 2020 ND (Photo) Honorable Mention, 2020 Accenti Writing Contest Finalist