Atlantic Records unveils the new music video for Los Angeles singer-songwriter Jax, who was just signed after attracting a massive online in the past year with her viral parodies of hit songs. Raised in New Jersey by way of New York, Jax got her start early working with a number of local bands. At the age of 18, she developed cancer above her vocal cords, which then returned following a couple months of remission right as she relocated to Los Angeles in pursuit of her music. With no way to sing herself, Jax turned to songwriting for others—and found industry success behind-the-scenes.
As her ability to perform returned, Jax quickly adapted to a post-COVID-19 world, posting viral parodies Stacy’s Mom’s Perspective and Update from Avril Lavigne & Sk8er Boi 18 years later which, together with her subsequent releases, have been viewed more than 100 million times—as Jax attracted more than a million followers and millions of 'likes' on the groundbreaking social platform. "Ring Pop" was written as an extension of the love she feels for her boyfriend, and the frustration that comes from 'not being able to just buy a diamond engagement ring and get married.' Thankfully, they are living their best days at the moment, as Atlantic Records stepped in to support her promising career.
The Connor Ellmann-directed video for "Ring Pop"—also starring Devon Werkheiser of Nickelodeon’s classic sitcom Ned’s Declassified School Survival Guide—arrives on the heels of Jax’s debut post-signing on The Ellen DeGeneres Show (watch here). this engaging single marks only the beginning of Jax’s musical journey, as she continues to connect with fans through a combination of raw talent, unforgettable hooks, and emotional relatability.