We have written about Laveda before. Better Now, their latest, is a sonic venture into uncharted territory, that combines a dark indie-pop love affair with electronic elements and an industrial sort of melancholy.
Drawing heavily from 90s shoegaze and experimental rock, Laveda was formed in the summer of 2017, evolving quickly from references of folk and pop into a luscious and complex listening experience. Better Now carries a cinematic feel, and touches on the elevated stress levels felt by a generation raised under the threat of climate change: in a post-apocalyptic world, we explore a new kind of humanity.
Laveda, the songwriting and production duo of Ali Genevich and Jake Brooks, has become much more than a bedroom recording project in just 2 short years. They are riding the wave of a popular resurgence in the sound of synth-pop from bands like Deerhunter, Beach House, and others, while adding their shoegaze-adjacent hint of existential darkness.