We first wrote about Freyr a few years ago, before he was signed to Nettwerk. I was a big fan then, and I am a bigger fan now. These last few years have found Freyr adapting to a new reality, in terms of Covid and worldwide lockdown, and he has responded to the challenge by continuing to hone his talents as producer and songwriter. "Nicotine Bunker," the name of his new album, bears all the hallmarks of cathartic artistic progression. It is both nuanced and free-flowing, complex yet approachable. With a distinct thread of intimacy and understated electronic mojo, Freyr presents a solid group of songs that explore the nexus between Folktronica, indie pop, and singer-songwriter.
Freyr has always presented his vocals in a way that is tasteful and light, but for this album he goes full-on whisper and I'm here for it. I love that he has found a unique place for himself on the spectrum of electronic pop, combining his instinct for storytelling and elegant rhythm with big bass riffs, beautiful melodies, and acoustic elements that add hints of a classical flavor. The result is an eclectic mix of styles that comes together impressively when the album is experienced as a whole. Do yourself a favor: put your headphones on, and listen to "Nicotine Bunker" from start to finish. This gorgeous album is perfect for an introspective sunny afternoon, and will reward you with a sense of tranquility and appreciation for the timelessness of well-produced music.