I wanted to start this piece with one of those kitschy jokes (preferably in a gruff, vaguely bureaucratic voice): in mother Russia, you don't write song...you are allotted four inspiration rubles per year from the communist state...*

But seriously, this band is so legit I had to translate their bio using the dark web. I'm pretty good at reading romance languages, but when I look at this stuff, I got nothin.

Проект «Нежное Это» - игрушечный поп для взрослых детей и детских взрослых. Посыл и вайб Нежное Это отбрасывает в ретрофутуризм, синтвейв, анимэ. Появившись в начале 21 века, стал комфортиком в поп музыке задолго до появления самого этого термина.

One phrase had me chuckling a little bit: musically, the sound is close to Brazilian bossa nova, Japanese loungecore, chiptune, funk and children's songs. ‍

OK, that's quite a range. The reason it's funny, is because it's true. Somehow, this track lives at the intersection of a kindergarten sing-along, Bossa Nova, and a bunch of college dropouts high on Molly. So let's break it down.

Нежное Это, or "Tender This" in English, creates toy pop for adult children and childish adults. With hints of retrofuturism, synthwave, & anime, the musical theme tends to be lighthearted, positive, and slightly self-deprecating. Some of their popular tracks include "The cow has no other worries", "You and I", and "The future is beautiful." The members of Нежное Это are Susel, Anechka, and Mel. They want you to have some fun listening to their funky song. Giddy up.

Visit Нежное Это on Spotify.

* - I know Russia technically is a capitalistic democracy now, but the joke only works if we still get to call it a communist state.