Thriving at the intersection of tech, design, and indie music.

The Story

CHILLFILTR was built in 2018. More details about that are here. The original value proposition was always this: what if there was a high quality music blog that didn't prioritize profitability over quality?

Since inception, our business model has changed considerably. I would define what we do now as primarily a public service — we help indie music to get discovered, and we offer quotable copy to artists for the music we love, while also offering writers a modern platform for online publishing. We do this without banner ads, because I'm a design geek and I think pop-ups and video ads are horrible things that should never have been invented. For three years now, we do what we can to shine a light on the 'long tail' of indie art. I made a promise to myself that CHILLFILTR would never monetize the artists beyond a small submission fee — part of what got me started on this path was the horrible experience I had with Mike at Obscure Sound, who really was a nightmare to work with. There are so many artists who are vulnerable to this — I was one of them — so that if someone steps up and says I can get you the exposure you're looking for!, it is so tempting to just run with it. I paid Mike $450 for a google spreadsheet. He never kept any of the promises he made. It was a bait and switch, and was the last time I ever worked with a publicist as an indie artist.

That's not to say that there aren't decent publicists out there. But what we do is a bit different, and I'm very proud of the online presence we have created. So let me explain a bit more.

Longevity

I have a passion for record keeping, which probably stems from my early experience with databases. With CHILLFILTR, I am creating a permanent record of songs, blog pieces, and prose/poetry. You can think of this web site as a mini Wikipedia, except it is hand-curated, instead of crowd-sourced, and it is laser-focused on art. After 3 platform iterations, we have landed on Craft CMS, and the platform I have built is perfectly scaleable. If we spiked up to 10,000, or even 100,000 page views tomorrow, it would be a non-issue. Every layer of this site is built to industrial strength. Our tech stack was developed from the ground up, by me, for 2 main feature sets: SEO, and mobile-friendliness. This is the great value add that we offer — optimum online presence for your art, and a fantastic mobile experience. That's our thing. And it is my firm belief that in the years and decades to come, CHILLFILTR will emerge as a pioneer in the indie blog space.

Synergy

So, the question is: how can we work together? If you are a musical artist, just head over to the Submit page. Writers, go to the Write for Us page. My experience with publicists, although I do have some good existing relationships, is that they are often looking for free coverage. If you are a publicist and are reading this, please just submit to us through SubmitHub. If you are a record label, please visit this page. My thought was originally that I would find a single sponsor for what we do here. As I mentioned, our technology is perfectly ready to scale; I just have no more personal bandwidth. If you represent a media or entertainment company and are interested in working together, feel free to send me a message. Bonus points if you have writers on staff already. I can easily roll out new contributor accounts, because Craft CMS is a fantastic platform for collaboration. In terms of B2B collabs, we are open to link shares; but beyond that, we need to see some potential for revenue. Simply put, 'exposure' is not enough.

Thanks for your interest in CHILLFILTR.

Links

Ghost | Cloudinary | IntegrAudio

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